Kenneth Carruth
Founder & CEO — For Hair Products
“I wanted to solve people’s hair problems.”
From experimenting with every hairstyle imaginable — slick backs, waves, buzz cuts, even a bald head — to becoming a barber at just 12 years old, Kenneth dedicated his life to hair. What started as helping friends look their best turned into a mission to give everyone the confidence that comes with a great hairstyle.
THE JOURNEY
Learn The Story
Behind For Hair
At just 11 years old Kenneth was already obsessed with hair — combing through his friends' cuts and figuring out what styles worked. He saw how a good hairstyle changed how people carried themselves.
By 12 he became a barber — the youngest in his circle. Every cut was a step toward something bigger, even if he didn't know it yet.
At 14 he started documenting every haircut on YouTube — building an audience before he even knew what a brand was.
Watch early videos
His teachers told him to go to college. He chose hair. He dedicated himself to becoming the best barber he could be — but knew he still wanted to do more.
After years working on every hair type imaginable, Kenneth saw clearly what was missing — products that actually worked. No marketing fluff. Just real solutions.
For Hair officially launched with one mission: solve your hair problems. Real solutions that give people the confidence to step out feeling great every single day.
Over 20,000 customers later, the mission is just getting started. Every person who uses For Hair is proof that real products deliver real results.